A fashion magazine labeled Naqash Outfits as the ‘Coco Chanel’ of Pakistan – indeed the innovation and transformation triggered by Naqash Outfits’s entry into the fashion industry justifies the comparison. With a design philosophy rooted in constant change, improvement, and originality, the designer has already become a force to be reckoned with. One of the brightest fashion stars in the industry, she remains committed to bringing the very best to her customers without fail.

She says, “Everybody has given me tremendous love but my vision goes far beyond that. I consider myself an entrepreneur, and I am someone whose artistic ability can be portrayed in everything I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, and allow human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the most important.

When Naqash Outfits graduated from the prestigious Pakistan Institute of Fashion & Design (PIFD) in 1998, she had a clear idea of what she wanted from her brand. She wanted to challenge the status quo and bring energy and vitality to the almost non-existent designer retail market. And, that is exactly what she did.

Naqash Outfits pioneered in 1999 with one retail outlet and a small stitching unit. Her sole focus was to provide ready-to-wear fashion that reflected an elegant fusion of East and West. Today Naqash Outfits is Pakistan’s most diverse designer fashion brand with unstitched, ready-to-wear, kids girls, menswear, boyswear, couture, bridalwear, jewelry, perfumes, and accessories all within one affordable label while boasting an extensive retail network with 38 outlets comprising 30 Naqash Outfits outlets, 4 MBasics Stores and 4 Naqash Outfits Kiosk in 12 different cities across the country while expanding our operations to U.K with our online store.